Third Wave Glocalities Survey

Get access to global insights smarter and more efficiently than ever!

Join us for the third edition of Glocalities values based research program. Add custom questions to our 24-country Glocalities survey.




A unique opportunity to get to know your target audience in 24 countries

Motivaction is gearing up for the third fieldwork of the Glocalities survey, in order to obtain up-to-date and unique insights into what drives people around the globe. You can be part of this exciting and insightful journey and you can add 5 bespoke questions to the survey in the countries of interest.

The Glocalities survey will cover a minimum of 50.000 people between the ages of 18 and 65 years. The questionnaire includes topics like values, socio-cultural trends, archetypes, demographics and consumer behavior, social and political orientations, voting behavior, relevant sustainability topics and (social) media usage.

The countries included are: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, Poland, Romania, Russia, Spain, South Africa, South Korea, Sweden, Turkey, United Kingdom and the United States. Countries can be added depending on the interest from clients.

Access to global insights in order to grow!

Since the launch of Glocalities, we have helped a large number of multinationals and NGOs from all over the globe to improve their understanding of their (aspirational) target audience and fine-tune their communications and positioning. This has enabled them to grow their business and grow their fan base.




The deadline for confirming participation is August 10th 2017. In the month of September 2017, we will formulate and translate the survey questions and in October the questionnaire will be programmed and tested. The fieldwork will take place between November 2017 and February 2018. The first results are available in March 2018, final reports in April/May.

Get access to connected global insights smarter and more efficiently than ever!

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