In this flash report, we demonstrate that Nike users worldwide are ambitious and status-driven individuals, who are geared towards physical vitality, early adoption and being noticed. However, at a regional level, nuanced differences emerge.
Motivaction International and THT Consulting combined their expertise and powerful research tools for recognizing, mapping and using cultural differences to the advantage of companies, such as Nike. The combined approaches offer an excellent opportunity to overcome regional barriers and generate local top spins in sales and brand performance.
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