Our Team

Alessandra Gasparotto

About Alessandra

Alessandra defines herself as a citizen of the world, who’s passionate about research, data, cultures and society. She joined Glocalities in 2017 as an intern, while busy obtaining her MSc in Sociology and Social Research. She has been working in a variety of projects in the FMCG, leisure, governmental and non-profit sectors. Years later she still enjoys continuously learning from the data and from the interaction with clients. Projects that aim to have a positive impact on the society and the environment are the ones closest to her heart. Alessandra's native languages are Italian and Spanish. She's also fluent in English and Portuguese.

  • About Alessandra

    Alessandra defines herself as a citizen of the world, who’s passionate about research, data, cultures and society. She joined Glocalities in 2017 as an intern, while busy obtaining her MSc in Sociology and Social Research. She has been working in a variety of projects in the FMCG, leisure, governmental and non-profit sectors. Years later she still enjoys continuously learning from the data and from the interaction with clients. Projects that aim to have a positive impact on the society and the environment are the ones closest to her heart. Alessandra's native languages are Italian and Spanish. She's also fluent in English and Portuguese.

Alessandra Gasparotto

Research Consultant

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Anne Blanksma Çeta

About Anne

Anne is specialized in political communications and socio-political trends research. He worked for 6 years at the Dutch Ministry Foreign Affairs and was seconded for 3 years as EU spokesperson in Kosovo. Since 2016 he works as Senior Strategy Consultant for Glocalities. Anne conducts international research and provides strategic advice to political parties, IGOs and NGOs.

  • About Anne

    Anne is specialized in political communications and socio-political trends research. He worked for 6 years at the Dutch Ministry Foreign Affairs and was seconded for 3 years as EU spokesperson in Kosovo. Since 2016 he works as Senior Strategy Consultant for Glocalities. Anne conducts international research and provides strategic advice to political parties, IGOs and NGOs.

Anne Blanksma Çeta

Senior Strategy Consultant

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Claudia Orta

About Claudia

Claudias curiosity brought her to study MSc Marketing Management at Rotterdam School of Management. Her passion is to understand the needs and desires of a customer and believes in the power of Marketing to connect and make a positive difference. Claudia mother language is Spanish but she is also fluent in English and intermediate in Dutch.

  • About Claudia

    Claudias curiosity brought her to study MSc Marketing Management at Rotterdam School of Management. Her passion is to understand the needs and desires of a customer and believes in the power of Marketing to connect and make a positive difference. Claudia mother language is Spanish but she is also fluent in English and intermediate in Dutch.

Claudia Orta

Marketing/Market Research Intern

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Davy Guijt

About Davy

Davy gets a lot of energy from happy customers, qualitative marketing, sustainable company growth and celebrating success.
After his studies in Building Engineering and Leisure Management, he started focussing on sales development.
His background is building business development strategies for SaaS organizations.

  • About Davy

    Davy gets a lot of energy from happy customers, qualitative marketing, sustainable company growth and celebrating success.
    After his studies in Building Engineering and Leisure Management, he started focussing on sales development.
    His background is building business development strategies for SaaS organizations.

Davy Guijt

Director Business Development

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Fatem A.B. Gzouny

About Fatem

Fatem is most passionate about culture, inclusion, gender, and empowerment. Forever curious, she has experience in different fields and has lived many lives in four countries in Europe and Africa.
Her experiences include Advocacy and Capacity-building for NGOs, Consultancy work for Universities and Content creation at a leading OTA. She was also a Mentor/Tutor to high-school students with learning challenges. Before moving back to Amsterdam, she worked for 5 years at an award-winning African Banking Group focused on rural development analyzing segment trends, monitoring and evaluating campaigns, supervising national research focused on Gender, designing, implementing and managing strategic projects relating to Financial Inclusion.
Since 2019, she works as Social Research Consultant for Glocalities, providing strategic advice on SRHR themes and supporting our Non-profit portfolio with precious insights and data-driven Communications Framing (e.g.: for Campaigns, Advocacy, etc.).
More than 30 NGOs have already benefitted from her eye-opening, team-building and strategic workshops in Europe and Asia. Fatem is multilingual (native French and Arabic speaker, fluent in English and Italian, intermediate in Dutch and Spanish) and defines herself as a facilitator and bridge-builder who relishes connecting dichotomies collaboratively.

  • About Fatem

    Fatem is most passionate about culture, inclusion, gender, and empowerment. Forever curious, she has experience in different fields and has lived many lives in four countries in Europe and Africa.
    Her experiences include Advocacy and Capacity-building for NGOs, Consultancy work for Universities and Content creation at a leading OTA. She was also a Mentor/Tutor to high-school students with learning challenges. Before moving back to Amsterdam, she worked for 5 years at an award-winning African Banking Group focused on rural development analyzing segment trends, monitoring and evaluating campaigns, supervising national research focused on Gender, designing, implementing and managing strategic projects relating to Financial Inclusion.
    Since 2019, she works as Social Research Consultant for Glocalities, providing strategic advice on SRHR themes and supporting our Non-profit portfolio with precious insights and data-driven Communications Framing (e.g.: for Campaigns, Advocacy, etc.).
    More than 30 NGOs have already benefitted from her eye-opening, team-building and strategic workshops in Europe and Asia. Fatem is multilingual (native French and Arabic speaker, fluent in English and Italian, intermediate in Dutch and Spanish) and defines herself as a facilitator and bridge-builder who relishes connecting dichotomies collaboratively.

Fatem A.B. Gzouny

Social Research Consultant

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Hans Schoemaker

About Hans

Hans is a research consultant at Glocalities, he is passionate and driven about cross-cultural research and intrigued by how brands and organizations can be successful across different countries and cultures. Next to helping clients, Hans is responsible for the development of the Glocalities research program and the development of the World of Glocalities tool. Being able to expand the Glocalities research program, learning about new and different cultures and using those insights for clients, is what drives Hans to continuously push the boundaries of Glocalities.

  • About Hans

    Hans is a research consultant at Glocalities, he is passionate and driven about cross-cultural research and intrigued by how brands and organizations can be successful across different countries and cultures. Next to helping clients, Hans is responsible for the development of the Glocalities research program and the development of the World of Glocalities tool. Being able to expand the Glocalities research program, learning about new and different cultures and using those insights for clients, is what drives Hans to continuously push the boundaries of Glocalities.

Hans Schoemaker

Research Consultant

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Lena Skepko

About Lena

Lena is a research consultant at Glocalities with a background in journalism and communication science. As a researcher, Lena has quantitative experience in the consumer goods sector. She has done projects across various countries in Europe and Asia. Within Glocalities Lena specializes within the FMCG sector. 

  • About Lena

    Lena is a research consultant at Glocalities with a background in journalism and communication science. As a researcher, Lena has quantitative experience in the consumer goods sector. She has done projects across various countries in Europe and Asia. Within Glocalities Lena specializes within the FMCG sector. 

Lena Skepko

Researcher 

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Lucas Lute

About Lucas

Lucas’ team describes him as spontaneous, easy-going and trustworthy. As being a son of two travelers, raised together with 3 young African brothers and a Dutch/German sister, he has always been in the middle of different cultures & values. His interest in people’s behavior, communication, and his ability to engage with people in a very natural way, makes him good in what he is doing. “The daily challenge is the most important for me. Glocalities is a beautiful product and I’m sure everybody who knows it agrees with me. It’s my task to engage with the right people, and show them how Glocalities could help them to see target group behaviors from a different perspective”.

  • About Lucas

    Lucas’ team describes him as spontaneous, easy-going and trustworthy. As being a son of two travelers, raised together with 3 young African brothers and a Dutch/German sister, he has always been in the middle of different cultures & values. His interest in people’s behavior, communication, and his ability to engage with people in a very natural way, makes him good in what he is doing. “The daily challenge is the most important for me. Glocalities is a beautiful product and I’m sure everybody who knows it agrees with me. It’s my task to engage with the right people, and show them how Glocalities could help them to see target group behaviors from a different perspective”.

Lucas Lute

Business Developer

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Maren Scheffler

About Maren

Maren holds two positions in the Glocalities-team: Research consultant and marketing manager. Her passion is researching global audiences and advising brands and non-profits how to use communication, marketing, media, and popular culture to grow and/ or catalyze (social) change. It is important for her to find hands-on approaches to cater to the needs of her clients’ target audiences. She fluently speaks German (mother language), Dutch, and English and has a strong background in entertainment research and communication (movies & gaming), and experience in movie marketing.

  • About Maren

    Maren holds two positions in the Glocalities-team: Research consultant and marketing manager. Her passion is researching global audiences and advising brands and non-profits how to use communication, marketing, media, and popular culture to grow and/ or catalyze (social) change. It is important for her to find hands-on approaches to cater to the needs of her clients’ target audiences. She fluently speaks German (mother language), Dutch, and English and has a strong background in entertainment research and communication (movies & gaming), and experience in movie marketing.

Maren Scheffler

Research Consultant/Online Marketeer

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Maria Muravina

About Maria

After finishing masters in behavioural economics, Maria joined the Glocalities programme. As a project leader, Maria brainstorms together with the client on the optimal research setup, overlooks the fieldwork, writes reports and assists in workshops to transform insights into actionable recommendations. Maria has worked within the FMCG sector from consulting start-ups on finding their target audience and developing an entry and growth strategy, to assisting multinational corporations in understanding the multicultural markets and navigating cultural differences, to helping build social campaigns using the right framing.

  • About Maria

    After finishing masters in behavioural economics, Maria joined the Glocalities programme. As a project leader, Maria brainstorms together with the client on the optimal research setup, overlooks the fieldwork, writes reports and assists in workshops to transform insights into actionable recommendations. Maria has worked within the FMCG sector from consulting start-ups on finding their target audience and developing an entry and growth strategy, to assisting multinational corporations in understanding the multicultural markets and navigating cultural differences, to helping build social campaigns using the right framing.

Maria Muravina

Researcher

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Martijn Lampert

About Martijn

Martijn Lampert is Research Director and Co-founder of Glocalities.
Martijn leads the Glocalities values, cultures, and trends research program covering 32 countries, based on interviews with more than 230,000 respondents. He is fascinated by people’s inner and outer drivers, structures of meaning and world mythology. Martijn has more than 2 decades of experience in conducting values-based research and helping organizations connect with audiences at a deeper level. Lampert’s mission is to contribute to a higher level of understanding between people, organizations and cultures.
Lampert leads the development of the automated World of Glocalities application for generating instant insights into audiences around the world. Martijn assists multinationals, NGO’s and governments in using social intelligence to achieve their goals in an ever-changing sociocultural context. He is a TEDx speaker and frequently publishes and lectures about audiences, cross-cultural trends, and sustainability. With his research insights and consultancy Lampert focuses on enabling a new generation of changemakers in the non-profit, commercial and public sector to realize the Sustainable Development Goals set for 2030.

  • About Martijn

    Martijn Lampert is Research Director and Co-founder of Glocalities.
    Martijn leads the Glocalities values, cultures, and trends research program covering 32 countries, based on interviews with more than 230,000 respondents. He is fascinated by people’s inner and outer drivers, structures of meaning and world mythology. Martijn has more than 2 decades of experience in conducting values-based research and helping organizations connect with audiences at a deeper level. Lampert’s mission is to contribute to a higher level of understanding between people, organizations and cultures.
    Lampert leads the development of the automated World of Glocalities application for generating instant insights into audiences around the world. Martijn assists multinationals, NGO’s and governments in using social intelligence to achieve their goals in an ever-changing sociocultural context. He is a TEDx speaker and frequently publishes and lectures about audiences, cross-cultural trends, and sustainability. With his research insights and consultancy Lampert focuses on enabling a new generation of changemakers in the non-profit, commercial and public sector to realize the Sustainable Development Goals set for 2030.

Martijn Lampert

Research Director

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Martin Schiere

About Martin

  • About Martin

Martin Schiere

Principal Marketing Strategy Consultant

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Panos Papadongonas

About Panos

Panos Papadongonas is Research Consultant at Glocalities. He helps organizations understand what drives people around the world, so that they can effectively position themselves to resonate with and mobilize their target audiences. Having a background in the social sciences and international development studies (cum laude), Panos has been involved in numerous projects for the non-profit sector, culture & leisure, the travel industry as well as projects relating to Corporate Social Responsibility. He is certified in Consumer Marketing (NIMA B) and project management (PRINCE2). Furthermore, Panos takes care of team planning and mentors new colleagues.

  • About Panos

    Panos Papadongonas is Research Consultant at Glocalities. He helps organizations understand what drives people around the world, so that they can effectively position themselves to resonate with and mobilize their target audiences. Having a background in the social sciences and international development studies (cum laude), Panos has been involved in numerous projects for the non-profit sector, culture & leisure, the travel industry as well as projects relating to Corporate Social Responsibility. He is certified in Consumer Marketing (NIMA B) and project management (PRINCE2). Furthermore, Panos takes care of team planning and mentors new colleagues.

Panos Papadongonas

Research Consultant

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Pieter Paul Verheggen

About Pieter Paul

  • About Pieter Paul

Pieter Paul Verheggen

CEO

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Roel Schoemaker

About Roel

Roel Schoemaker (1963) has a background in social science and has been affiliated with Motivaction International and Glocalities since 1992, currently as Principal Strategy Consultant. Since 1999 he has been advising clients on aspects that affect the lives of consumers in the areas of living, working, shopping and leisure. Roel places the consumer experience at the center and comes from this perspective to advise on target group identification, profiling, finetuning brand positioning and designing growth strategies for our clients.

  • About Roel

    Roel Schoemaker (1963) has a background in social science and has been affiliated with Motivaction International and Glocalities since 1992, currently as Principal Strategy Consultant. Since 1999 he has been advising clients on aspects that affect the lives of consumers in the areas of living, working, shopping and leisure. Roel places the consumer experience at the center and comes from this perspective to advise on target group identification, profiling, finetuning brand positioning and designing growth strategies for our clients.

Roel Schoemaker

Principal Strategy Consultant

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Romany Titre

About Romany

Romany is an all-round senior research consultant and psychologist with extensive research and consultancy experience for a variety of organizations including multinationals, NGO’s and governments. In 2018 she joined Glocalities, where she is responsible for helping large organizations solve complex industry-specific problems and improve their global branding, marketing, and communication strategy. She has a knack for integrating qualitative and quantitative insights and loves to help clients create more impact by leading strategic and tactical workshops focused on persona, campaign and new product development and finding the right brand partnerships. Romany previously spearheaded a large scale research study into human values and developed a value-based segmentation model for the Dutch Market. Furthermore, she created a behavioral insights model that helps organizations facilitate positive behavioral change within their target audience.

“What drives me is my curiosity about the human condition. What drives and motivates people? And how can we use psychological insights to create healthier businesses and lives? Being able to help my clients by uncovering these answers together, feels very rewarding”

  • About Romany

    Romany is an all-round senior research consultant and psychologist with extensive research and consultancy experience for a variety of organizations including multinationals, NGO’s and governments. In 2018 she joined Glocalities, where she is responsible for helping large organizations solve complex industry-specific problems and improve their global branding, marketing, and communication strategy. She has a knack for integrating qualitative and quantitative insights and loves to help clients create more impact by leading strategic and tactical workshops focused on persona, campaign and new product development and finding the right brand partnerships. Romany previously spearheaded a large scale research study into human values and developed a value-based segmentation model for the Dutch Market. Furthermore, she created a behavioral insights model that helps organizations facilitate positive behavioral change within their target audience.

    “What drives me is my curiosity about the human condition. What drives and motivates people? And how can we use psychological insights to create healthier businesses and lives? Being able to help my clients by uncovering these answers together, feels very rewarding”

Romany Titre

Senior Research Consultant

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Sander Metaal

About Sander

Sander has a long-time experience in values research and segmentation studies. Previously he worked for 10 years at Glocalities’ parent company Motivaction. With a background as a culture and religion psychologist, Sander has advised a wide range of organizations on positioning, communications, and marketing; from government agencies to retail banks to broadcasting companies.

 

  • About Sander

    Sander has a long-time experience in values research and segmentation studies. Previously he worked for 10 years at Glocalities’ parent company Motivaction. With a background as a culture and religion psychologist, Sander has advised a wide range of organizations on positioning, communications, and marketing; from government agencies to retail banks to broadcasting companies.

     

Sander Metaal

Senior Research Consultant

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Sheng Liu

About Sheng

Sheng Liu is a researcher at Glocalities. He has assisted in quantitative research projects for a wide variety of companies and political parties. He has gained experience in market entry strategies, audience targeting, and brand positioning. Liu received his master’s in business development from Umeå University (AACSB accredited), where his study focused on strategic management and sustainability marketing. He is fluent in English, French, and Mandarin Chinese and has lived in China, Belgium, and Sweden.

  • About Sheng

    Sheng Liu is a researcher at Glocalities. He has assisted in quantitative research projects for a wide variety of companies and political parties. He has gained experience in market entry strategies, audience targeting, and brand positioning. Liu received his master’s in business development from Umeå University (AACSB accredited), where his study focused on strategic management and sustainability marketing. He is fluent in English, French, and Mandarin Chinese and has lived in China, Belgium, and Sweden.

Sheng Liu

Researcher

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