What was your initial goal for the project and why did you choose Glocalities? 

Concerns about the climate crisis are great. Many people want to contribute in their own way to tackling this major problem. The campaign of Milieudefensiefocuses on large polluting companies: it is our commitment that they reduce their CO2 emissions to meet the guidelines of the Paris Agreement (2015). To this end, Milieudefensieis building a major movement to put pressure on these companies through public actions and legal cases. 

Milieudefensieneeded in-depth information about the people who would be willing to contribute to our campaigns. 

Milieudefensiejoined forces with Glocalities to benefit from all the knowledge hidden in their large and up-to-date database, and alsobecause of their values-driven approach. 

Did the Glocalities insights support or change your communication strategy? If yes, how? 

Glocalities was able to clearly show the size of our target group, what its characteristics are, what distinguishes it from the rest and how it can be reached. This did not lead to completely new insights, but it did further deepen our existing insights. It is remarkable how much relevant data Glocalities can present. 

With this information, we can further refine our tone, our language and our story.