Fresh 2019 Data Available: Worldwide Target Audience Insights

Are you looking to grow your cause, brand, or market?

We now have the data of our 4th Glocalities survey in 27 countries ready: with 65,000 people interviewed all over the world! Our dedicated team of specialists can turn this global data into actionable cross-cultural marketing insights, tailored to your needs.

Expect impactful, customized and actionable deliverables:

  • Reports & infographics (data and what it means)
  • Activating Millennial changemakers
  • Fresh Data
  • Flash reports
  • Glocalities Model
    • Presentation and Workshops (we’ll talk you through the takeaways and address your questions & needs)
    • Fresh data meeting
    • Move Humanity Campaign
    • Values Segments
      • Marketing/ campaign strategies (develop a fitting & actionable strategy)
      • Marketing Strategies
      • Campaign strategies
      • Actionable stategy
      • Marketing Heineken

        Three opportunities for your brand or organization:

        1

        DEEP DIVE BY OUR DATA SPECIALISTS & TAILORED STRATEGY

        Step into the shoes of your target audience and activate their potential with our readily available cross-cultural data, including for example:

        1. Values, lifestyle & trends
        2. Psychological traits 
        3. Brand and NGOs 
        4. Media use 
        5. Persuasion Tactic

        Read more about the survey here

        2

        DO IT YOURSELF: LEARN & WORK WITH OUR ONLINE APPLICATION

        You can have a look at the data and discover key insights by yourself with our World Of Glocalities app (free trial available):

        • Profile your own target audience with the variables in the tool
        • Run automated reports based on your demand
        • Design your own data-driven strategy

        WOG picture

        3

        WANT TO DIG DEEPER? ADD YOUR OWN QUESTIONS TO THE SURVEY

        We can interview Glocalities panelists in an ad hoc project or you can add your own questions to the next global wave, we are starting the preparations now.
        Early bird offer: until July 2019
        Final deadline for participation: September 2019

        TIMELINE NEXT GLOBAL SURVEY

        • Aug/ Sep 2019:            Confirming participation arrangements
        • Until mid-Oct 2019:     Finalizing questions, translating, programming
        • Nov/ Dec 2019:            Testing
        • Jan/ Feb 2020:              Fieldwork (collecting answers all over the world)
        • March 2020:                 First results
        • Mar/ Apr 2020:             Reports & bespoke end products

        Authors

        Martijn Lampert

        Research Director

        This email address is being protected from spambots. You need JavaScript enabled to view it.
        +31 20 589 83 70

        Roel Schoemaker

        Principal Strategy Consultant
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