Fixed part of the global survey are the 12 Glocalities instruments to gain insights in the motivational drivers of consumer behaviour. With these instruments we can profile all kinds of target audiences based on their values, lifestyle and psychology and understand what it takes to change or induce behavioral change. It also offers the opportunity to compare countries cross-culturally and monitor changes over time. The questions behind these Glocalities instruments are mostly integrated in the first part of the survey of approximately 25 minutes which are completed by a representative sample of 1500 to 2000 respondents per country. We have interviewed more than 275,000 people from 35 countries in five waves of global fieldwork.

By adding your own questions to our Glocalities data, we can further zoom on the topics and audiences that are relevant for your business challenge. In the second part of the survey we have reserved place for Glocalities clients to integrate up to 5 tailored questions (or 25 statements) to the world survey, or in specific countries. This part of the survey takes approximately 20 minutes and is completed by a representative sample of 1000 respondents who also participated in the first part.

You can choose in which countries you want to participate. 24 countries are fixed part of Glocalities world survey: Australia, Belgium, Brazil, Canada, China, France, Germany, Indonesia, India, Italy, Japan, Mexico, Netherlands, Poland, Romania, Russia, South Africa, South Korea, Spain, Sweden, Turkey, United Kingdom, the United States and Vietnam.
It is also possible to include extra countries that you are interested in. The Glocalities survey is conducted via online panels and is representative for the overall population 18-70 years old, based on gender, age, education andregion. In some countries, such as Indonesia and India, population segments with low access to internet certain population segments are underrepresented (underrepresentation of old, lower educated, rural).

Talk to one of our specialized research consultants to find out how our data and insigths might benefit your organization. They can prepare a bespoke offer based on your specific challenges and needs.