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The staying power of Eurosceptic voter support
In the run-up to the May 2014 European Parliamentary elections, we examined whether support for Eurosceptic parties reflected a one-off protest or a more lasting voter alignment. Our analysis found shared patterns across voters’ demographics, cultural values, political views and outlook on life. Motivaction conducted the wider survey in December 2013 and January 2014 as part of the Glocalities project; we analysed results from five European countries. This is a profile of voters at that time, not a forecast of election results. Read more about how Europe's Eurosceptics more united than many think here.
Six parties, five countries
For this analysis, we focused on the voter bases of five right-wing Eurosceptic parties and, separately, Italy’s Five Star Movement (M5S). The table shows their latest national election results and their 2009 European Parliamentary election results, as listed in the study.
| Political party | Country | Latest national election | National result | 2009 European election result | Seats |
|---|---|---|---|---|---|
| UK Independence Party (UKIP) | United Kingdom | 2010 | 3% | 17% | 13 |
| Flemish Interest (VB) | Belgium | 2010 | 18%¹ | 10% | 2 |
| Freedom Party (PVV) | Netherlands | 2012 | 10% | 17% | 4 |
| National Front (FN) | France | 2012 | 14% | 6% | 3 |
| Northern League (LN) | Italy | 2013 | 4% | 10% | 9 |
| Five Star Movement (M5S) | Italy | 2013 | 26% | — | 0 |
¹ The percentage refers to the Dutch-language group vote.
Our five-country analysis included 10,755 respondents aged 18–65. We compared the general population with 554 right-wing Eurosceptic voters: 117 National Front voters, 61 Northern League voters, 128 PVV voters, 104 Flemish Interest voters and 144 people intending to vote for UKIP. We also analysed 388 M5S voters separately. We used recalled votes in the most recent national elections, except for UKIP, where we used voting intention because the last UK election had been in 2010.
A working-class identification and economic pressure
We found that Eurosceptic voters tended to be older than 45, male and married. They appeared across income and employment groups, and both lower- and higher-educated voters were represented. They were more likely to identify with the working class and to report difficulty making ends meet, pointing to the economic pressures many in this group were experiencing.
Feeling let down and mistrustful
Our analysis shows lower trust among Eurosceptic voters, particularly in political institutions. They were also more likely to feel let down by society and less happy with life overall. The figures below compare Eurosceptic and non-Eurosceptic voters.
| Measure | Eurosceptic voters | Non-Eurosceptic voters |
|---|---|---|
| Happiness with life overall (scale score) | 6.25 | 6.84 |
| No trust in government | 86% | 66% |
| No trust in parliament | 84% | 65% |
| No trust in religion | 69% | 55% |
| No trust in banks | 68% | 60% |
| No trust in the legal system | 67% | 47% |
| No trust in trade unions | 62% | 52% |
| No trust in the United Nations | 53% | 35% |
| Feel let down by society | 36% | 30% |
| Feel the future holds nothing for them | 40% | 32% |
| Feel strongly involved in what is happening in their… | 28% | 34% |
Seeking security and structure
We found stronger preferences for order, predictability and traditional values among Eurosceptic voters. They more often said that life was changing too fast and that they wanted it to be organised and predictable. They also watched more television on average.
| Measure | Eurosceptic voters | Non-Eurosceptic voters |
|---|---|---|
| Too little emphasis on traditional values | 75% | 57% |
| Children should always obey their parents | 69% | 59% |
| Prefer life to be organised and predictable | 63% | 54% |
| Main aim is to have fun and enjoy life | 59% | 47% |
| Everything changes too often and too fast | 56% | 46% |
| Average hours watching TV per week | 18.16 | 15.51 |
Immigration and integration, and crime and safety, stood out as concerns for these voters. Environmental concerns and employment ranked lower than among non-Eurosceptic voters. We also saw greater concern about banking bonuses, high salaries and government bailouts.
| Topic or issue | Eurosceptic voters | Non-Eurosceptic voters |
|---|---|---|
| Concerned about immigration and integration | 64% | 36% |
| Concerned about crime and safety | 57% | 41% |
| Concerned about employment | 48% | 56% |
| Concerned about nature and the environment | 17% | 26% |
| Want bonus culture addressed | 48% | 35% |
| Want high salary levels addressed | 39% | 29% |
| Want government bank rescues addressed | 36% | 27% |
Five Star Movement voters: moderate, modern and disillusioned
Our separate analysis of M5S voters showed a younger and more idealistic group than the right-wing Eurosceptic voters. They were more engaged with social media and more likely to name Nelson Mandela as an appealing figure. Their priorities also differed: employment and the environment ranked higher for M5S voters, while right-wing Eurosceptic voters were more focused on immigration and crime.
| Measure | Right-wing Eurosceptic voters | M5S voters |
|---|---|---|
| Nelson Mandela as an appealing person | 27% | 66% |
| Concerned about employment | 48% | 81% |
| Concerned about crime and safety | 57% | 52% |
| Concerned about nature and the environment | 17% | 41% |
| Concerned about immigration and integration | 64% | 37% |
Our findings point to a shared sense of disillusionment with society and political leadership, despite differences between these voter groups. We see a challenge for mainstream parties in responding credibly to voters’ concerns about security and predictability, and in re-engaging more moderate voters who have turned away from the EU.
Full report
European Parliamentary Elections
Cite this report

What you will find in the full report
In this flash report, we share a snapshot of our research into voting behaviour, political issues and communications. For a deeper analysis, we can develop a tailor-made Electoral presentation or report focused on relevant parties and countries. This can include:
- Socio-demographic profiles
- Attitudes towards political and social issues
- Media use and activities
- Cultural values
- Competitive analysis
- Voter and communications profiles for campaigning
- Data drawn from hundreds of variables across eight EU countries and 12 countries outside the EU
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