The potential for a global message of friendship

On June 14, 2017, the most prominent leaders of the world’s major religions released a unique call to make friends across religions to overcome division and enhance understanding. It was made by Pope Francis, the Grand Mufti of Egypt, Chief Rabbi Jonathan Sacks, H.H. the Dalai Lama, Ecumenical Patriarch Bartholomew I, Sri Sri Ravi Shankar and many others.

How we contributed with Glocalities

In collaboration with Havas Lemz and the the Elijah Interfaith Institute, Motivaction contributed a report based on global Glocalities research and a video interview.

The joint statement of the spiritual leaders intends to counter a widespread misperception that followers of religions other than our own view us with distrust and disdain. While, in reality, the worldwide Glocalities study (n=56,000) shows that people of all faiths are generally open to people with other beliefs.

Glocalities Research Director Martijn Lampert said, during the press conference, that a message promoting friendship across religions is likely to resonate with the majority of religious people around the world, which comprises 84% of the world population. Below you find the video and the full report based on the Glocalities study.


A short movie clip explaining the main results


Click on the image below to download the full report 

The download will start immediately, please check your download folder for the PDF report.


The press conference and the statement of the religious leaders can be viewed at in many languages.

Press releases

The statement has been widely covered by the international press. See here for the official press release.

Below you find some examples of articles:

Martijn Lampert
Martijn Lampert
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