Tutorials About Our Application

Watch the tutorials to discover how our application works.

Step into the shoes of the brand manager of Heinz and learn about archetypes, values, persuasion tactics & psychology of current Heinz consumers.

Profiling Zara consumers with the app: Are the company's steps towards sustainability in line with its consumers' values?

Explaining the App: Webinar (42min)

Explaining the Predictable Backlash on Gillette's 'Toxic Masculinity' campaign: Glocalities data shows how predictable the negative backlash to the ad was from the start 
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Part of Motivaction International Holding
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